Meet LaChaya
Hi, I’m LaChaya D. Terry, a creative director and marketing leader with over a decade of experience shaping brands, campaigns, and content that move people and communities.
As the Director of Marketing & Communications at the Plano Chamber of Commerce, I oversee brand strategy, creative direction, and multi-platform storytelling for one of North Texas’ most respected business organizations. From large-scale campaigns like Best of Plano and For Businesses, For Plano to digital storytelling, photography, and video content, I’m passionate about bringing bold ideas to life through creativity and strategy.
Before joining the Chamber, I served as Brand Manager at T.D. Jakes Ministries, where I led creative teams in producing campaigns, event branding, and multimedia content that reached global audiences. My career began at Fellowship Church, where I discovered my love for design, storytelling, and the power of visuals to inspire connection.
Outside my professional role, I’m the founder of Ground Floor Creative Studio, a brand design agency that helps ministries, artists, and entrepreneurs develop authentic, strategy-driven brands and digital content.
What I Do
Creative Direction & Brand Strategy
Leading brand vision, campaign development, and visual storytelling from concept to execution.
Leading brand vision, campaign development, and visual storytelling from concept to execution.
Marketing & Communications Leadership
Developing strategic campaigns, messaging frameworks, and digital communications that drive engagement.
Developing strategic campaigns, messaging frameworks, and digital communications that drive engagement.
Content Creation & Storytelling
Producing photo, video, and social content that connects strategy with storytelling — blending culture, creativity, and authenticity.
Producing photo, video, and social content that connects strategy with storytelling — blending culture, creativity, and authenticity.
Community Impact & Leadership
Building initiatives that unite people, strengthen brands, and create lasting change.
Building initiatives that unite people, strengthen brands, and create lasting change.
Recognitions & Affiliations
Texas Chamber of Commerce Executives Media Award – Event Marketing
Leadership Plano Class 41
Association of Chamber of Commerce Executives (ACCE) Member
Beyond the Office
Beyond my 9–5, I bring my creative energy to Ground Floor Creative Studio, where I help brands develop the visuals and strategies that set them apart. I’m also a content creator, photographer, and podcast host exploring life, creativity, and entrepreneurship through storytelling.